Have you've never, you just watched the, the captions and stuff like this? I do. I catch myself. I'm like, why did not it flip ? But it's so much better using salad. Right. But it's like individuals consume differently at various times. Um, but what I discovered is if you are able to hook themif you are able to get that hook, while it's on Facebook, on Youtube, on Instagram, you literally have them for 20 minutes and then 20 seconds should be your gold. It is like you have to reinforce that hook or you have to reinforce what your value proposition is to get them in, whether it's a title or a thumbnail or however you're pulling them into that movie. Um, you need to reinforce that since if you do not, you're likely to have the hockey stick on effect. That means the people who start washing it start to depart, you understand, and you are totally not going to have anybody watching it.
Or perhaps linkedin. Yeah. And so that is part of the prep preparatory stage? And what we're trying to do is figure out, fine, here's what would work on Instagram. Now there's a hook or something that's a bit better on Facebook and here is something. So that you may have the meat of this content be exactly the same. But you're actually shooting the video it delivered is a tiny bit different. And that's where you're actually likely, uh, you know, the different strategies to actually connect on various platform.
For me it's like you have content and it can be shared by you but it has to be altered. Yeah. Since how you see on Instagram differs. You see on Facebook and the way you view on Youtube, how different, the way you view onLinkedin or Twitter. And so at the end of the day, what we will need to do is really understand how people consume content on this , that, that stage and earn content that would actually work. Uh, and that's, that's the huge difference. Now you can go and say, fine, I will take a portion of this. It is like you might have a 10 second video on youtube, but you are likely to only slice out possibly two minutes or three minutes , on Facebook since it's going to execute a whole lot better that way.
When you truly have those bullet points of things which would actually get there, get there, get them excited or something that's going on, I then attempt to consider what value can you actually bring that individual. So there is like three ways that you can actually attract value. Uh, with movie content you can aspire, you can educate or instruct, entertain, and sometimes when you are really good you can do all three in precisely the exact same time or you can get two of them. That is when you're really, really good once you're actually giving it lots of thought inside. Now that having been said, as soon as you do so, I attempt to determine which value you are going to bring to your intended viewer. Yeah. And in that video, bring some kind of value I attempt to attract those bullet points. So whether it is like making devotion to his team or talking how bad the other team is, that's some value that he'll really find.
Yeah, for example, such as the movie part of the video editing is indeed critical. It can either break or make a movie. Um, it doesn't matter how amazing your script is. It doesn't matter your camera as well as your manufacturing is. The editing is where it really, the rubber meets the road to find out whether it's going to really work or not. And for mepersonally, as soon as you're in a position to do it, it's well worth the sources worth the time. And when you put it together, it is going to convert a great deal higher. That at the end of the day, that's by far uh, you know, the prep stage, and um and it is like the implementation stage to the editing has become the most crucial.
So Darryl, in the very first video we talked briefly on the type of video content that you should be producing, what prefer for anyone that didn't observe that or simply to refresh some memories, what type of video? If there's one movie you should create as a business which sort of movie is that? Yeah, for me it's a societal video and just two to sort of take that a bit further then, um, and kind of remind everyone which type of video that is. Can you explain what a movie is, but why that type of video is so vital?
So is that all for production? You know, like a great deal of people place a great deal of consideration in how things come together and just like what type of camera to use and so on etc. However, I believe for me it is like be elastic. Though that we prepared, once you're really doing the movie you have a script and have like that you are going to get things come to you. They are like, oh, this would be a great deal better if we did so and you also know, shoot various variations. Like you've got time, just shoot some variants. Hey, perhaps this will work better than that. And you know, which will help you the post production stage.
The article production is probably the most crucial aspect of getting a great piece of video on the market. And the reason why is because you put a lot of work in preparing, you spend a great deal of time doing manufacturing, but really where the magic is really actually getting the components that will really engage. And also the edit itself, um, is you can create pacing and pacing will keep people's attention the entire time. Uh at is like we are, we are working to determine how we are going to disperse it. We would do it otherwise compared to Facebook. As an instance. Because that's the way that it is on youtube, we would be at a 16. Right? And, and then to, uh, we would burn in our captions. We would actually just upload caption files.
Okay. So prepared created the video, edited the movie. So we don't load it. Yep. That yousay, alright that supply and'd say the Majority of the people
Concerning create one of these? Yeah. Instead of preparing and it is really interesting because a lot of people, they are more about doing. And I found that if you truly want to be successful, it the way you're going to do it. So I like to really begin to figure out why I am creating the video. It should have a purpose. I think it'd be really pertinent to actually have you go through this process. What exactly does that sound great? Okay. Let's just say that you're trying to sell some mix. Okay. And you're trying to sell it. You have whatever or some item. Okay. So tell me somebody that you really know very. Um, besides Joey and David, my brother. Okay. So yourbrother David. Okay. Chris. Brother Chris.
But on Facebook we would like to burn it in because some people do not have that option on and you also want to be certain that when they are scrolling through it, you're grabbing that attention. So he is like? Exactly. And it is like the ratio to enjoy on Facebook, we wish to be a one by one ratio of ratio. Right? So what elements which we may actually add to that video file? Can it be like to make it more of a meme that is video where we are putting texts that the beginning of the ending, um, you know, is it engaging with different, several kinds of elements? That's the things that you've got to consider when you're doing the edit. Now, the thing I love is we have options like cause they are called to action, we need to we did five or four distinct versions and if we did the production right.
Well let us just target everybody that likes Liverpool, right? And let us target everybody that does not like Liverpool. And let us see if we could find some things occurring here, some. And I believe that you can do this just but if you infuse just a small bit of money, it will be interesting. The outcomes. You can get your own gently. Definitely. So I think anyone watching this video today features an overview or a blueprint to make not a movie book in, knowing what to make and to push out there and, and those insights, uh amazing. And for anybody watching this right now, we've really put together a guide which goes to what Daryl talked about there. Um that blueprint that is entire , um, a few things we didn't fit into this video, um, which you can actually grab beneath this video.
Right. And one thing that I found is even when you've got a video that's performing very well, you know, um, the way in which the algorithm works on Facebook and other items, it's like perhaps in fourteen days or seven months you do another cut and upload it, learn from what you have, all the data that's there and say, fine, what should we analyzed this down because we had a sort of a drop off here. We include, you know, something to pull them visually here. Uh, you are able to do that. And, and where you are able to do it you are in a position to succeed because people will be inclined to forget what they saw, you know, from six weeks ago.
We are talking about shooting content, we are discussing adding texts, including images, animations, and we're also talking about adding captions, Emojis, all that things can be built and edited it directly inside of [inaudible]. The main reason we constructed clip Ian was that it's accessible to absolutely everyone and we're talking even in the event that you've never created a video earlier, you want to get into movie creation for your business or you are a professional, it is possible to produce what you can create anywhere else directly inside of Klipfolio and what is more, even if you don't want to take your content clippy or gives you access to an extensive library of movie clips, images and sound, she is able to pull all of this stuff together to build videos. We will also throw in customizable templates. Therefore, if you fill in a bit uninspired, by way of example, you can just catch one of our pre done video templates, then change the text and the colors, upload your advertising and your performing clip. Eao is your video creator and it's going to alter the way both professionals and novices create video moving ahead. We cannot wait to show you it, so be certain you enter your email below. Within another video, we are likely to pull back the curtain on Filipeo and explain to you how this platform functions and how it's going to change the way you create video content to your business. We'll see you at another video.
You know, until we do that, there is a good deal of people who start recording and Klippyo real user reviews just pick up a camera and that can be among the things you could perform. And there are stages, like you mentioned, there is a stage of preparation, there's a point of production, there is a point of post production, then there's a point for distribution. And every one of these stages are critical, uh, and they work in harmony to get your movie being seen.
So that you've mentioned many stages to creating a few of these types of videos. So I guess we begin at the very beginning, you mentioned prep. Would you take us through that which means
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video show where we're discussing video, but specifically the kinds of video you should be creating to drive more gain and more cliquey worthy movie views to your business. In the video we discussed the condition of this marketing industry. When producing video content Basically what's working by today. In this video we're likely to discuss the video content at a bit more detail and discuss about ways to create the 1 video you should be generating right now to push more clicks, more traffic, and more earnings on any product or service which you're offering.
Okay. So Chris, he probably loves football? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that just, it is just a competition? There the biggest ones. Manchester United, that everybody knows. Okay. Okay. So there's heavy rivalry, like any pure friction. Okay. So if we are going to really produce a video, we need to get a purpose of that movie. The number two is that we will need to identify our audience. Who Do we need watching this video? So I'd say it'd be people that are like hardcore Liverpool. Okay. And we must begin breaking down of some of the things which they, they kind of rally round that would get them excited. And what would be among those things which you'd think, well, beating Manchester United scoring goals.
And what is the first thing that you believe he's going to do? Likely share the movie, After that link with the movie matches. He is going to discuss it with not only one individual, but he's gonna share with everybody that really likes what's going on, you know? And so that right there is outright critical. Then the next issue is, uh, actually trying to explain what is a fantastic hook trigger just like you only have a few few seconds to grab his attention. And I think, okay, what can we do to catch his attention? You know? And, and perhaps it's a caption over the movie which says, you know, Liverpool's sucks. Yeah. I think, I think this movie would be watched by him. You understand what I'm saying? And I think that he'd need to be sucked in because he tried to figure out what's going on in that movie.
How you'd then strategy that. Yeah. Now we did a lot of research ahead. We were doing a lot of preparation. We want to start executing on those things. Uh, and there's a formula for each and every video and this formulation is what creators will need to create to themselves. And there is a few components for this formulation it, that it is universal for everyone. The very first one is, which we prepared for is a hook. We need to grab their attention. That hook differs on youtube versus Facebook. Let me give you an illustration of that. Like on youtube the hook will be like five seconds. And on Facebook it's gonna be entirely different since you're, you may have audio on or not. As you are kind of flipping through their feed and you maybe just have a , possibly a second.
So with that, simply to kind of go into this, and would you load the movie at first to your page then contact all these are the pages to let them know it's never, or would you choose a different approach? Yeah I really do that at the preparatory phase. I am known by me, the videos come in so I reached out because it may require a couple of weeks to get ahold of everybody or whatever. Who knows, maybe you're like, Hey, and uh, I will share your video should you share mine kind thing. That's not a bad thing if you're doing PR crossposting. Where the weight is uh, simply to share a movie isn't. It and you need to give permission to cross post your articles to them Just like you have to literally cross post. And that's kind of this key to Facebook, although the exact same for, you know, you are posting their articles.
Obviously. Yeah, that makes sense. Okay. So talking about video editing from kind of my expertise and I am not a professional video editor and I understand just how much work goes into doing lots of the things you state, you know, thecaptions Mimi discovering, actually just putting titles in the top and bottom of your movie can take hours for many people and a few people watching this may have no clue how to do that. So I suppose in that regard, can it be worth the opportunity to do that? Is it worth the time to sit down put with somebody else to sort of,
So we have discussed the first stage of preparing for a video planning of video. We moved creating the video and to obviously manufacturing. Can talk a little bit about
So if we speak about going onto every platforms, I think this is, this is very significant as well. There are well I believe there are two elements you might tell me differently. Of is the proportion of the movie. So in the event that you create in one video, you've got to think about of the other ones are transcribed into by that. But is there other, anything else you'd type of need to be aware of if you are going to be creating content for state, Instagram or Facebook
Now presumably you'd take the content you just shot with Reese on your telephone or whatever into an editing package or into a post creation. I suppose. Can you want to speak about everything you do at that stage? Ready to distribute
You might have two or three distinct versions of a movie and you may test it to like, like seriously what we do is we'll just throw a few bucks behind it and and see how it converts. If it Works really nicely, you do not need to devote that much cash to work out if people really click on it, engage with it, just how much they watched the movie to find out whether it really works. And thus spending the time in place to creating your movie actually engage with the viewer and connect with them on an emotional level, it provides you a greater chance for them to actually share.
However, the algorithm on youtube otherwise, you know, you'd do it differently onInstagram and distinct on Twitter. However, Facebook, I feel a great deal of people which are seeing this video want to capitalize on this and that is a simple way to sayhello look, if you can get this page which has a reach of let's say you understand, 10,000 likes that they actually posted it, who knows just how many of you is they are likely to get. Um, and, and you kind of reaches out to these different pages submitting where it goes back to your video, and the analytics gets. Yeah, it is really cool. No, that is cool. Now with approach, like for me, I like organic, but you've infused it with, together with advertisements that are paid. Advertisements that are paid is the best way to get into at the right moment in the front of the right people. And if you know what you are doing, it could be very effective. We're doing a video around Liverpool, if you don't know what you're doing, it's still be powerful as as soon as you say, okay?
It can sort of look like it's theirs. And that's a matter that is really, very significant. So going back to your example we said, hey, if we're going to really make a video about your brother along with his soccer team about Liverpool, whether it's bad or good or whatever, I'd like make a list of every, uh, webpage on Facebook on Instagram that would be pro or con. You know, that since that's who we want to target, that's who we would like to contact. And believe it or not, you know, becoming, uh, these private relations with these individuals is a means to have increase. And I found that if you can get like five or six or 10 channels or pages which are like yours who are willing to share your content, I suggest that hastens your, your growth, that hastens your, your reach and you're going to get the perspectives that include it if you truly have done a fantastic job with your video.
Or if we think of gamers, possibly Mohamed Sala, he is, that Liverpool is best player may be hitting scoring against United, I don't know. Yeah you are able to do clips that are different . But talking about the reason why they adore, you know, Liverpool. And, and also the of it. Um, so I like to try and recognize a couple things. All these are of what would that person that if he sees with video with bullet points. And two, I really do research. Just like I want to go out there and also understand just how well I know someone, I am like, what's going on out there? I do a little research on the internet trying to see if there is anything that's trending. Uh, especially when it's handling the topic available. So like for Liverpool, is there anything that is going on that would be in the news that would be relevant to, to the video now?
And thus you must fortify it. And, also that stage when we were talking about your brother, it's like if you add one of those other elements that resembles, yeah, yeah, I enjoy this movie. You know, you are like go from that point. That is where he will stay on a little bit longer. And if you get 20 seconds, if he can get to there and actually feel some kind of link to the movie, they will watch another moment, doesn't subsequently lead to more engagement on the videos as well. So then they'd be more prone. And 12 we see comments. It is like as you are connecting with them and you're speaking their language or however you're going into it, you're connecting with them on an emotional level and that they feel a part of something and they feel like obligated. It's like some thing that humanity feels bound to perform.
Yeah, that is logical. And once you've been through those stages a few different times, I guess from looking at these three stages, and you do distinct edits as well, which is important as you state. And many of us would, you know, she movie, I've been guilty of this in the past and we are going to throw it up thinking it is prepared without too much informative stuff that is edited. But now I can see how important it's to do different variations because when you discover things that function, you may simply continue following that blueprint repeatedly and over again. We're going to discuss the one sort of video so as to blow up your small business you need, but not. We're going to discuss create and how to structure that video. Let us go.
All you have to do is opt in, pop up your email in there, we'll send you that guide. So throughout this video and the very first video, we've talked a great deal about creating the ideal video and that includes everything from naturally preparation, right how to actually shooting the movie and then of course the article of where you've got to edit the movie up in the right way and to receive the best distribution. Now that all is very hard. The majority of people don't have access to camera equipment that is expensive to shoot on film content. For instance. The majority of individuals don't have the skills to use complex editing software either, and that's the reason why we construct Klipfolio. Klipfolio is a web based. Just like the videos we've discussed at the palm of your hand in the previous two videos.
And even on Instagram, it is going to be different. And so considering this, it's similar to that hook is like the part. And I would really put a great deal of effort and energy to try and figure out how you are going to captivate people's focus and the way you suck them into the content. That after that, after the hook, then you can reinforce your brandnew. Therefore, in case you've got a brand, you can have a branding element. This is an optional item. Uh, it depends on which kind of content that is video you're creating, you know, and, and then two, you're moving to the meat of this content. Here's something which I found over, you know, 40 some odd billion movie opinions. It is like folks have a tolerance to observe. And whether you've dropped in this class I really don't know, but I, I've been on Facebook before and I have never turned to the sound.
Which makes sense. Makes Sense. Okay. So that makes total sense. Um, but one thing I want to circle back on really quickly is that you mentioned if you are creating video and among those ideas everyone has, I mean, I have had this before when I have created videos, I will only share the exact same movie anyplace. Would you sort of elaborate about this is a lousy idea? And that is a type of a idea procedure that is bad.
So that it is like getting these pins. And two, there's those natural hooks within the video. Like he got him, you got to reinforce whatever that title is. And therefore I give that some thought. Um, and that the stage before you move onto the next step. But there's one thing I really consider is what, what origin of moderate are we going to use? Is it going to become a Instagram one than Facebook? Is it likely to be much better on youtube or on Twitter? You know, just like you have to look at the platform of who you are trying to achieve and what's going to be the ideal way. Now, among the biggest errors, it's like, well I will just distribute it anywhere, you know, and you're making a video seeking to go on each stage and that's a huge mistake. Yeah. You are good. Uh if you really want your video you will need to really have of the way you're going to distribute it a prep stage. So back you're like, okay, who is going to really discuss this movie? How are you going to participate with them? You know, is it likely to be achieved through ads natural or is it likely to be a blended strategy in which you really doing organic and adds? Uh, for me, I love other channels out there. I love webpages on Facebook reason they will need to really nourish the algorithm. They need to obtain their articles outreach. And a lot of individuals are prepared to talk about your video. Uh, but furthermore, they are, they're able to cross post your own video. And therefore it is like coming from their page and it's like an content, even it's not theirs.
It's like once you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We have to this digital word of mouth. And that is where it is so powerful and that's what the videos do. And after the center, essentially of this content, you've got to have a call to action. Um, also, and you might not think, well, if it is a social movie, I'm not really doing it for, you know, it's simply more of an inspiration or it's just a [inaudible] or whatever. Since are you trying to grow an 16, that call to action is still still crucial? Like when we talked about what is the purpose of the video, recall? Or if it is to sell goods, we need to hit that button right or to push on them. Uh, or if it is for inspirational, maybe it's like a Hashtag or something to unite a trigger, you know, I mean the list goes on.